Website content
noun; the written information that engages, captivates and ultimately converts your website visitors.
The lowdown.
Your website is your virtual front desk – or virtual shop front. It’s your one chance to make the very best first impression online.
So it’s got to make the right impression!
By working closely with you, we can learn about your business and what you want to achieve. By speaking with your clients, we can understand what’s important to them about what you do. And by bringing all of those ideas and insights together, we can create first-class website content that attracts, retains and converts your target audience.
This gig includes:
Idea generation
Tone of voice guidelines
Website structure recommendations
Business founder interviews
Client interviews
Content creation (including keyword research and SEO)
Approval process management
Sub-editing and proofreading
Design
Looking for something else?
Blogs
blog [blɒg]
noun; regular content published on your website that is focused on helping your clients and prospects.
Consulting and Mentoring
mentor [ˈmɛntɔː]
noun; working closely with your content team to develop their content understanding and ability, and ultimately improve the quality and impact of your content.
Content Audit
audit [ˈɔːdɪt]
noun; reviewing, evaluating and editing your content to align with your current strategy.
Content Strategy
content [ˈkɒntɛnt]
noun; documented strategy that brings purpose, measurability and accountability to your content marketing program.
Ebooks and Whitepapers
ebook [ˈiːbʊk]
noun; a digital book consisting of non-editable text, images, or both, readable on a computer or other electronic device.
Enewsletter Content
enewsletter [iːˈnjuːzˌlɛtə]
noun; the content that forms your regular client enewsletter, enabling you to maintain contact with clients and prospects on a regular basis.
Ghostwriting
ghostwrite [gəʊstraɪt]
verb; interviewing and writing content on behalf of your people, in the first person.
Thought Leadership
leadership [θɔːt ˈliːdəʃɪp]
noun; content created by interviewing your subject matter experts with the goal of demonstrating your knowledge and credibility to a wide audience.
“When deadlines are tight and you need accurate, entertaining, thorough and well-researched writing, Steph is absolutely the one to call on. Reliability is currency in any fast-paced editorial environment, and Steph has proved time and time again that she is worth her weight in gold.
— Greg Barton, Acting Editor / Insurance Adviser magazine