Content Strategy
noun; documented strategy that brings purpose, measurability and accountability to your content marketing program.
The lowdown.
Every business that produces content needs a strategy to guide it. That strategy should be aligned to the overall business plan, underpinned by measurable objectives. The content strategy will provide consistency and accountability, as well as an easy-to-follow plan so whoever’s running your content can pick it up and run.
Our content strategy offer includes a two-hour online workshop, from which we create a detailed strategic plan for your business.
This gig includes:
Idea generation
Audience personas
Content pillars
Tone of voice guidelines
Content opportunities
Content calendar creation
Approval process management
Looking for something else?
Blogs
blog [blɒg]
noun; regular content published on your website that is focused on helping your clients and prospects.
Consulting and Mentoring
mentor [ˈmɛntɔː]
noun; working closely with your content team to develop their content understanding and ability, and ultimately improve the quality and impact of your content.
Content Audit
audit [ˈɔːdɪt]
noun; reviewing, evaluating and editing your content to align with your current strategy.
Ebooks and Whitepapers
ebook [ˈiːbʊk]
noun; a digital book consisting of non-editable text, images, or both, readable on a computer or other electronic device.
Enewsletter Content
enewsletter [iːˈnjuːzˌlɛtə]
noun; the content that forms your regular client enewsletter, enabling you to maintain contact with clients and prospects on a regular basis.
Ghostwriting
ghostwrite [gəʊstraɪt]
verb; interviewing and writing content on behalf of your people, in the first person.
Thought Leadership
leadership [θɔːt ˈliːdəʃɪp]
noun; content created by interviewing your subject matter experts with the goal of demonstrating your knowledge and credibility to a wide audience.
Website Content
website [ˈwɛbˌsaɪt]
noun; the written information that engages, captivates and ultimately converts your website visitors.
“It’s rare to meet a content marketing and communications professional who truly stands out from the crowd for his knowledge and expertise whilst being an exceptional leader and down to earth in everything he does.”
— Stuart Singleton, Partnerships, Client Service, Content Marketing, Publishing, Media