Consulting and mentoring
noun; working closely with your content team to develop their content understanding and ability, and ultimately improve the quality and impact of your content.
The lowdown.
Sometimes, your internal content people just need a bit of guidance – an experienced ear, a fresh perspective, some reassurance that they’re on the right track (or the knowledge that they’re off the right track completely!).
This is where our consulting and mentoring service comes in. We can mentor your content team, keeping them accountable for both quality and consistency – and developing their content knowledge and skills in the process.
By engaging us to provide this mentoring, you’re getting high-level, big-brand and agency content experience on tap, developing your business and your people.
Our content consulting and mentoring service includes:
One-on-one mentoring
Structured development plan
Executive team input
General content consulting and feedback
“Martin is an inspiring mentor who always pushes me to do my best … and then some. He has a great understanding of content creation and delivery in all its forms.”
— Kevin Gomez, Content Creator and Communicator / Business and Technology
Looking for something else?
Blogs
blog [blɒg]
noun; regular content published on your website that is focused on helping your clients and prospects.
Case Studies
case study [keɪs ˈstʌdiz]
noun; content that uses your clients’ experiences to demonstrate just how good you are.
Content Audit
audit [ˈɔːdɪt]
noun; reviewing, evaluating and editing your content to align with your current strategy.
Content Strategy
content [ˈkɒntɛnt]
noun; documented strategy that brings purpose, measurability and accountability to your content marketing program.
Ebooks and Whitepapers
ebook [ˈiːbʊk]
noun; a digital book consisting of non-editable text, images, or both, readable on a computer or other electronic device.
Website Content
website [ˈwɛbˌsaɪt]
noun; the written information that engages, captivates and ultimately converts your website visitors.
Enewsletter Content
enewsletter [iːˈnjuːzˌlɛtə]
noun; the content that forms your regular client enewsletter, enabling you to maintain contact with clients and prospects on a regular basis.
Ghostwriting
ghostwrite [gəʊstraɪt]
verb; interviewing and writing content on behalf of your people, in the first person.
Thought Leadership
leadership [θɔːt ˈliːdəʃɪp]
noun; content created by interviewing your subject matter experts with the goal of demonstrating your knowledge and credibility to a wide audience.
