Ghostwriting
verb; interviewing and writing content on behalf of your people, in the first person.
The lowdown.
Your people have an awful lot of knowledge about their subject matter – but getting it out of their brains is another challenge altogether. We can work with your subject matter experts to extract knowledge and write articles and opinion pieces on their behalf – bylined by them. Whether it’s for an industry publication or your website, LinkedIn or another social platform, we take the hassle out of your experts’ content creation.
This gig includes:
Idea generation
Interviews when required (via phone, video call or face-to-face)
Tone of voice guidelines
Content creation (including keyword research and SEO)
Approval process management
Sub-editing and proofreading
Looking for something else?
Blogs
blog [blɒg]
noun; regular content published on your website that is focused on helping your clients and prospects.
Consulting and Mentoring
mentor [ˈmɛntɔː]
noun; working closely with your content team to develop their content understanding and ability, and ultimately improve the quality and impact of your content.
Content Audit
audit [ˈɔːdɪt]
noun; reviewing, evaluating and editing your content to align with your current strategy.
Content Strategy
content [ˈkɒntɛnt]
noun; documented strategy that brings purpose, measurability and accountability to your content marketing program.
Ebooks and Whitepapers
ebook [ˈiːbʊk]
noun; a digital book consisting of non-editable text, images, or both, readable on a computer or other electronic device.
Enewsletter Content
enewsletter [iːˈnjuːzˌlɛtə]
noun; the content that forms your regular client enewsletter, enabling you to maintain contact with clients and prospects on a regular basis.
Thought Leadership
leadership [θɔːt ˈliːdəʃɪp]
noun; content created by interviewing your subject matter experts with the goal of demonstrating your knowledge and credibility to a wide audience.
Website Content
website [ˈwɛbˌsaɪt]
noun; the written information that engages, captivates and ultimately converts your website visitors.
“Steph is friendly, approachable and professional – she's so lovely to deal with! And her work is always of an extremely high quality, she has a great attention to detail and is someone you can trust to do a great job. Really appreciate having her support on our projects.”
— Lucy Jackson, Senior Account Director / Republic of Everyone