Content Audits
noun; reviewing, evaluating and editing your content to align with your current strategy.
The lowdown
Over the years, brands create a whole heap of blogs and articles of varying quality, aligning with a long-forgotten strategy, and it’s difficult to know where to start.
Do you just live with it in the hope they’re serving some SEO benefit? Or delete them all and forget they ever existed?
With our content audit solution, we’ll turn that huge problem into a great opportunity.
We’ll work with you to set the parameters of what great and on-brand looks like now, and methodically and objectively review your content archives.
At the end of the process, you’ll have a comprehensive record of what content you’ve got, what’s worth keeping, and what needs to be done to each individual piece to ensure it’s back on the hymn sheet.
It’ll also identify your content gaps, so any new content you create is certain to be relevant and required.
It’s an incredibly cost effective way of revitalising old content, aligning it with your strategy, and saving you the time and expense of creating new content.
Our content audit service includes:
Identifying the specifics of great content for your organisation.
Thorough audit of all content aligned to current strategy.
Each piece of content individually scored.
Recommendations on improvements.
Identification of content gaps.
Highlighting any outdated material.
Looking for something else?
Blogs
blog [blɒg]
noun; regular content published on your website that is focused on helping your clients and prospects.
Consulting and Mentoring
mentor [ˈmɛntɔː]
noun; working closely with your content team to develop their content understanding and ability, and ultimately improve the quality and impact of your content.
Content Strategy
content [ˈkɒntɛnt]
noun; documented strategy that brings purpose, measurability and accountability to your content marketing program.
Ebooks and Whitepapers
ebook [ˈiːbʊk]
noun; a digital book consisting of non-editable text, images, or both, readable on a computer or other electronic device.
Website Content
website [ˈwɛbˌsaɪt]
noun; the written information that engages, captivates and ultimately converts your website visitors.
Enewsletter Content
enewsletter [iːˈnjuːzˌlɛtə]
noun; the content that forms your regular client enewsletter, enabling you to maintain contact with clients and prospects on a regular basis.
Ghostwriting
ghostwrite [gəʊstraɪt]
verb; interviewing and writing content on behalf of your people, in the first person.
Thought Leadership
leadership [θɔːt ˈliːdəʃɪp]
noun; content created by interviewing your subject matter experts with the goal of demonstrating your knowledge and credibility to a wide audience.
“It’s rare to meet a content marketing and communications professional who truly stands out from the crowd for his knowledge and expertise whilst being an exceptional leader and down to earth in everything he does.”
— Stuart Singleton, Partnerships, Client Service, Content Marketing, Publishing, Media