Freelance writers and content consultants
Reliable, quality content delivered on deadline. Decades of knowledge to help guide strategy.
Between us, we have over 40 years’ experience creating written content in Australia and the UK. We primarily work with clients in the insurance, financial services, HR, and tech space, and pride ourselves on delivering quality written content, on deadline, every single time.
Businesses work with us on one-off projects, or use us to provide ongoing support for their internal teams. Let us know how we can help you.
Alright, Martin here
I’m a born and bred Brit and have been working in content and comms in both the UK and Australia for more than 20 years, specialising in insurance, finance, HR, tech, and small business.
I believe every business, regardless of size, should have a top-notch content strategy to help you tell your story and achieve your business goals. I work with clients to establish a measurable strategy to create content from, and then help you create that content, too.
Before the birth of By Wanless, I was head of content at Mahlab, one of Australia’s premier content agencies, where I helped launch stellar – and in some cases, international multi-award-winning – content projects for many brands including Direct Advice for Dads for HBF, HRM Online for Australian HR Institute, Create for Engineers Australia, and Empowered for CommSec.
Before that, I was in England creating content marketing publications to support some of the UK’s biggest trade retail events.
If you can get your head around my accent (north-east England, County Durham – definitely not Newcastle) I’m happy to speak at your event or host content workshops for your teams. I’ve hosted sessions at industry events including Mumbrella, BEFest, Publishers Australia and Associations Forum, and they’ve understood me. I think. And while I’m not the judgey type, I have sat on numerous judging panels for awards in publishing, real estate and mortgage broking.
G’day I’m Steph
G’day. I’m a true blue Aussie, born and bred in regional NSW. My favourite pastimes include wearing hypercolour t-shirts, dodging blue bottles on beaches and bindies in the backyard.
I’ve worked in the Australian media, communications and content sector for close to 15 years now, clocking up experience with a variety of brands including Fairfax Digital, Mars, KitchenAid, IOOF, NIBA (National Insurance Brokers Association), SEEK, Women’s Fitness Magazine, Perth Airport, Travellers Choice and Commonwealth Bank, as well as some of the country’s top agencies.
I’ve been told (by my mother… and other more impartial sources) that I’m a natural storyteller with enviable curiosity and an unwavering commitment to deadlines and grammar, and love strategically crafting tight, concise, compelling copy to grab attention and tell brand stories with purpose.
In my spare time, I dream about dancing with Kate Bush – Wuthering Heights style – and can be found practising in the lounge room most Saturday nights. I strongly recommend you familiarise yourself with this video clip prior to calling me for a chat. You won’t regret it.