Ebooks and Whitepapers
noun; a digital book consisting of non-editable text, images, or both, readable on a computer or other electronic device.
The lowdown.
Downloadable ebooks and whitepapers are a key component of many content marketing strategies. They can demonstrate subject matter expertise, provide your clients and prospects with a valuable resource, and act as a timeless lead magnet for your marketing efforts.
The value perception of ebooks and whitepapers is high, and having a library of resources brings instant credibility.
They can also be broken back down into individual blog articles, which can help guide people to download your ‘rock’ piece of content.
This gig includes:
Idea generation
Structure guidance
Interviews when required (via phone, video call or face-to-face)
Content creation (including keyword research and SEO)
Research
Approval process management
Sub-editing and proofreading
Design
“Steph is a safe pair of hands for any content project. As an editor, she'll understand your audience, delight them at every turn, and keep a publication on schedule and well above expectations. She's also a delight to work with!”
— Hallie Donkin, Managing Editor – Brand / Mahlab