Content Strategy

noun; documented strategy that brings purpose, measurability and accountability to your content marketing program.

 

The lowdown.

 

Every business that produces content needs a strategy to guide it. That strategy should be aligned to the overall business plan, underpinned by measurable objectives. The content strategy will provide consistency and accountability, as well as an easy-to-follow plan so whoever’s running your content can pick it up and run.

Our content strategy offer includes a two-hour online workshop, from which we create a detailed strategic plan for your business.

This gig includes:

  • Idea generation

  • Audience personas

  • Content pillars

  • Tone of voice guidelines

  • Content opportunities

  • Content calendar creation

  • Approval process management

“It’s rare to meet a content marketing and communications professional who truly stands out from the crowd for his knowledge and expertise whilst being an exceptional leader and down to earth in everything he does.”

— Stuart Singleton, Partnerships, Client Service, Content Marketing, Publishing, Media