Content audits.

noun; to conduct an official inspection.

 

The skinny.

 

Oh friend. We know exactly the pickle you’re in. Over the years, your brand has created a whole heap of blogs and articles, some steered by a now-outdated strategy – others by your well-meaning predecessor. Who still haunts you when you sleep.

We hear ya.

The good news is, it’s okay! Pinky promise.

With our content audit solution, we do the digging and unearthing for you.

We’ll work with you to set the parameters of what great and on-brand looks like now (and not when Derek was running the show) and our eager beavers will get to work assessing your content archives.

At the end of our long, laborious process (who are we kidding, our inner-geek loves it!) you’ll have a comprehensive record of what content you’ve got, what’s worth keeping, and what needs to be done to each individual piece to ensure it’s back on the hymn sheet.

It’ll also identify your content gaps, so any new content you create is certain to be relevant and required.

Do this exercise once, and you’ll save yourself a bequillion dollars* on new content creation.

Win. Win. Win.

*Conservative estimate.

This gig includes:

  • Identifying the specifics of great content for your organisation.

  • Thorough audit of all content aligned to current strategy.

  • Each piece of content individually scored.

  • Recommendations on improvements.

  • Identification of content gaps.

  • Highlighting any outdated material.

 

Looking for something else?

 

Website copy
website [ˈwɛbˌsaɪt]

noun; a set of pages of information on the internet about a particular subject, published by a single person or organisation.

Blogs
blog [blɒg]

noun; a regularly updated website or web page, typically one run by an individual or business, written in a conversational tone.

Articles
article [ˈɑːtɪkl]

noun; a piece of writing on a particular subject in a newspaper or magazine, or on the internet.

Social media posts
social media [ˈsəʊʃəl ˈmiːdiə]

noun; forms of electronic communication through which users create online communities to share information, ideas, personal messages, and other content.

Ghostwriting
ghostwrite [gəʊstraɪt]

verb; to write for and in the name of another.

Enewsletter content
enewsletter [iːˈnjuːzˌlɛtə]

noun; a newsletter published in electronic form.

Email template copy
email [ˈiːmeɪl]

noun; messages distributed by electronic means from one computer user to one or more recipients via a network.

Press releases
press release [prɛs rɪˈliːs]

noun; an official statement delivered to members of the news media for the purpose of providing information or making an announcement.

Media pitches
pitch [pɪʧ]

noun; a brief letter, email or phone call offering a news story to a journalist or editor.

Ebooks
ebook [ˈiːbʊk]

noun; a digital book consisting of non-editable text, images, or both, readable on a computer or other electronic device.

Design
design [dɪˈzaɪn]

noun; the art or skill of combining text and pictures in print or digital publications.

Consulting and mentoring
mentor  [ˈmɛntɔː]

noun; an experienced and trusted adviser.

 

“It’s rare to meet a content marketing and communications professional who truly stands out from the crowd for his knowledge and expertise whilst being an exceptional leader and down to earth in everything he does.”

— Stuart Singleton, Partnerships, Client Service, Content Marketing, Publishing, Media