The lowdown

Over the years, brands create a whole heap of blogs and articles of varying quality, aligning with a long-forgotten strategy, and it’s difficult to know where to start.

Do you just live with it in the hope they’re serving some SEO benefit? Or delete them all and forget they ever existed?

With our content audit solution, we’ll turn that huge problem into a great opportunity.

We’ll work with you to set the parameters of what great and on-brand looks like now, and methodically and objectively review your content archives.

At the end of the process, you’ll have a comprehensive record of what content you’ve got, what’s worth keeping, and what needs to be done to each individual piece to ensure it’s back on the hymn sheet.

It’ll also identify your content gaps, so any new content you create is certain to be relevant and required.

It’s an incredibly cost effective way of revitalising old content, aligning it with your strategy, and saving you the time and expense of creating new content.

Our content audit service includes:

• Identifying the specifics of great content for your organisation.

• Thorough audit of all content aligned to current strategy.

• Each piece of content individually scored.

• Recommendations on improvements.

• Identification of content gaps.

• Highlighting any outdated material.