We do the writing, so you don’t have to

Storytelling and strategy for insurance, tech, associations and B2B businesses.

We create written content your customers want to read

 

It would take approximately 5.7 million years to read all of the content that’s currently online. So, if you’re going to add to the trillions of website pages out there, you need to add something worthwhile and meaningful.

That’s why, when you’re in charge of your brand’s content, it’s more important than ever that it’s done well and it’s done right.

Here at By Wanless, we’re experienced written content creators, who specialise in insurance, tech, member-based organisations and other B2B sectors.

We bring a thorough understanding of those sectors. We understand the nuances, and love making the complex simple.

We dive deep into the topics that matter to you and your audience, and speak with your experts to extract the information that’s contained in their brilliant minds – creating content that’s uniquely yours.

What we do

  • Written content

    From ebooks and whitepapers to editorials and blogs, we create quality content for your brand.

  • SME interviews

    You have experts, we have the questions. We speak with your SMEs to extract their knowledge and create content that’s uniquely yours.

  • Content strategy

    We work with you to create a documented strategy that enables you to create consistent, measurable and reliable content.

  • Virtual CCO

    Need C-suite level content guidance? We can be your virtual Chief Content Officer – top tier knowledge at the fraction of the cost.

  • Print publishing

    We have more than 20 years’ experience in print publishing too – and are experts at keeping your members and customers engaged in print.

  • Content audits

    Got loads of content but don’t know what to keep, what to refine and what to ditch? We can help!

  • Organic SEO

    Unsure of the keywords you should be using to target your ideal audience? We’ll do the research and figure out the strategy.

  • Mentoring and coaching

    We also offer regular coaching sessions for in-house and freelance writers.

Who’s behind By Wanless? 

Meet Martin Wanless, an experienced digital and print content leader who spent the best part of a decade running the content team at a Sydney agency before going out alone.

Originally from the UK, Martin spent the first 10 years of his career managing the editorial team of a large UK publishing house.

Today, backed by a select group of expert and experienced writers, proofreaders and designers, we specialise in working with B2B businesses to create the content that’s uniquely yours and adds value to your brand.