https://bywanless.com.au/dear-diary daily 0.75 2020-11-29 https://bywanless.com.au/dear-diary/qualitative-research-in-content monthly 0.5 2020-06-10 https://static1.squarespace.com/static/5e82c4fce4246553bad890bd/t/5ebe085babcbb57576106d6d/1589512400755/Qualitative+research+.jpg DEAR DIARY - Why qualitative research is key to building your content strategy. https://bywanless.com.au/dear-diary/what-is-content-strategy monthly 0.5 2020-05-21 https://static1.squarespace.com/static/5e82c4fce4246553bad890bd/t/5ebe0434b51cec3596fd6d53/1589511280047/Content+strategy.jpg DEAR DIARY - What is content strategy? And why does a business need one? https://bywanless.com.au/dear-diary/can-brand-content-go-viral monthly 0.5 2020-05-27 https://static1.squarespace.com/static/5e82c4fce4246553bad890bd/t/5ec23a1780b6627d6b886609/1589787234959/whenbrandcontentgoesviral.jpg DEAR DIARY - Can brand content go viral? 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Newsjacking is essential for brand content. https://bywanless.com.au/dear-diary/how-contents-helped-a-legit-covid-pivot monthly 0.5 2020-06-03 https://static1.squarespace.com/static/5e82c4fce4246553bad890bd/t/5ecf40aada96fb2d2d4d9cbd/1590641364027/KD.headshot.png DEAR DIARY - How content helped this small business perform a legit pivot. Kareem Drayton, CEO of Envision Basketball. 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Just sayin’. https://bywanless.com.au/dear-diary/creating-winning-insurance-content monthly 0.5 2020-10-20 https://static1.squarespace.com/static/5e82c4fce4246553bad890bd/t/5f56c7eb5ff56448e9b0b78b/1599523284588/Writing_winning_insurance_content.jpg DEAR DIARY - Game of risk: creating winning insurance content Insurance might be filed alongside death and taxes as an unavoidable in life, but there’s one major difference. Insurance has the power to change lives. https://bywanless.com.au/dear-diary/lessons-ive-learnt-from-21-years-creating-brand-content monthly 0.5 2020-10-20 https://static1.squarespace.com/static/5e82c4fce4246553bad890bd/t/5f61889e66163812531373e0/1600230002937/Martin_ByWanless.jpeg DEAR DIARY - Lessons I’ve learnt from 21 years of creating brand content We’re not saying he’s old as such… but Martin’s been creating killer brand content for 21 years. 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