Content strategies.
noun; something that is to be expressed through some medium, as speech, writing, or any of various arts.
The skinny.
Writing without a content strategy is like a road trip without a map. Sure, it’s exciting to begin with – look at you and your ‘devil-may-care’ attitude. You’re adventurous, you’re daring, you’re the first embodiment of cool since the ‘The Fonz’. That is until you run out of fuel and the nearest servo is 122km away.
Damn friend… that’s quite the predicament you’re in.
If only you’d planned in advance, packed some sandwiches, a flask of tea and, oh, I don’t know, a map of where you were going and how you were going to get there.
Don’t let your business content get caught running low on gas. Let us help you map out exactly where you want your copy to take you and how you plan to get there. Upon your arrival, we’ll review the road we travelled and make any adjustments needed for your next road trip.
This gig includes:
Idea generation
Audience personas
Content pillars
Tone of voice guidelines
Content opportunities
Content calendar creation
Approval process management
Looking for something else?
Website copy
website [ˈwɛbˌsaɪt]
noun; a set of pages of information on the internet about a particular subject, published by a single person or organisation.
Blogs
blog [blɒg]
noun; a regularly updated website or web page, typically one run by an individual or business, written in a conversational tone.
Articles
article [ˈɑːtɪkl]
noun; a piece of writing on a particular subject in a newspaper or magazine, or on the internet.
Social media posts
social media [ˈsəʊʃəl ˈmiːdiə]
noun; forms of electronic communication through which users create online communities to share information, ideas, personal messages, and other content.
Ghostwriting
ghostwrite [gəʊstraɪt]
verb; to write for and in the name of another.
Enewsletter content
enewsletter [iːˈnjuːzˌlɛtə]
noun; a newsletter published in electronic form.
Email template copy
email [ˈiːmeɪl]
noun; messages distributed by electronic means from one computer user to one or more recipients via a network.
Press releases
press release [prɛs rɪˈliːs]
noun; an official statement delivered to members of the news media for the purpose of providing information or making an announcement.
Media pitches
pitch [pɪʧ]
noun; a brief letter, email or phone call offering a news story to a journalist or editor.
Ebooks
ebook [ˈiːbʊk]
noun; a digital book consisting of non-editable text, images, or both, readable on a computer or other electronic device.
Design
design [dɪˈzaɪn]
noun; the art or skill of combining text and pictures in print or digital publications.
Consulting and mentoring
mentor [ˈmɛntɔː]
noun; an experienced and trusted adviser.
“It’s rare to meet a content marketing and communications professional who truly stands out from the crowd for his knowledge and expertise whilst being an exceptional leader and down to earth in everything he does.”
— Stuart Singleton, Partnerships, Client Service, Content Marketing, Publishing, Media